Each module opens with the pattern as we build it for clients, then hands you the
console. Nothing is demonstrated that you don't rebuild yourself the same day. Which modules a
cohort covers depends on the duration you choose.
Day 01entry-point
01
Instance anatomy and the entry point
Claimed numbers, hours of operation, prompt management, the Contact Control Panel your agents will live in, and where recordings and logs actually land. You take a real call on day one.
Lab 01
Claim a number, point it at a flow, and route a live call to your own softphone.
45 min · your sandbox
Day 02get-customer-input
02
IVR people can get through
DTMF menus and Lex intents side by side, the no-match and timeout branches most flows never wire up, and storing what the caller told you as contact attributes you can read later in the journey.
Lab 02
Build a three-branch menu with a Lex intent and a fallback that doesn't strand the caller.
90 min · peer review
Day 03set-working-queue
03
Routing, queues and the service level
Routing profiles, queue priority and delay, agent hierarchies, and how a service level of 80/20 turns into concrete decisions about overflow. We break a queue on purpose and read the damage in real-time metrics.
Lab 03
Two queues, one routing profile, and demonstrable overflow under a generated call load.
2 hr · load generated
Day 03create-case
04
Cases and the customer record
Case templates and layouts, linking a case to the contact that raised it, and customer profiles as the thing that stops people repeating themselves. The difference between the record and the work.
Lab 04
Raise a case from a contact, link the two, and open it in the agent workspace.
90 min · your sandbox
Day 04invoke-lambda
05
Where the contact centre meets your systems
A Lambda-backed customer lookup, attributes passed into the flow and onto the agent's screen, timeout budgets, and the error branch nobody tests until it fires at two in the morning.
Lab 05
Screen-pop a customer record from a records table inside an eight-second budget.
2 hr · pairs
Day 05 · AMdisconnect-flow
06
After the contact ends
After-contact work, dispositions, Contact Lens categories and sentiment, and the difference between a real-time dashboard a supervisor genuinely uses and a historical report nobody opens.
Lab 06
Flag a call by category, then chart the category against handle time the same afternoon.
90 min · your data
Day 05 · PMai-review
07
Where AI actually helps — and where it doesn't
Deflection, call summarisation and agent assist, each measured against containment, handle time and CSAT rather than demo appeal. Includes the three places we have watched teams spend budget on AI and get nothing back.
Lab 07
Score one of your own use cases against the deflection arithmetic before you fund it.
60 min · bring a case
Extendedconversational-ai
08
Amazon Connect conversational AI and AI agents
Self-service across voice, chat, email, SMS, WhatsApp and Apple Messages. Agents that resolve an issue end to end, hold context across channels, act only within set boundaries, and bring in a person with the full history. Grounding in approved content, deterministic steps for identity and payment, and guardrails on what may be said.
Lab 08
Take one containable intent end to end, then force the escalation path and check nothing is repeated.
2 hr · pairs
Extendedagentic-cx-designer
09
Agentic CX designer
The no-code canvas where conversational applications are built: flows and nodes, slots and variables, deterministic logic beside generative and agent nodes, knowledge bases, integrations and guardrails. Build, test, deploy to an environment, observe and improve — plus how a Connect flow hands a contact into an application, and how a flow becomes a tool an agent can call.
Lab 09
Build an application on the canvas, put a guardrail on it, deploy it to an environment and read the transcripts back.
2 hr · your sandbox